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Designing Exceptional User Experiences

Human-Centered Design.
Our user research-driven HCD processes yield intuitive and highly usable products and digital services for the end consumer community Producing Exceptional User Experiences.
Government agencies provide vital information and services that affect people’s daily lives.  Agencies are continually looking for ways to improve the quality of their services to make them more useful.

At CollabraLink the end user is at the heart of our designs

CollabraLink employs human-centered principles–driven by user research

interaction design, and usability testing–to increase program effectiveness through innovative solutions and improved user experience designs.
Designing Exceptional User Experiences.
CollabraLink’s HCD processes resolve real time operational issues by continually engaging with the user community and designing based on their needs.  We build digital services that are highly usable and align with how users work while integrating with service delivery applications.
Common outcomes of our HCD processes for our customers include: Increased Adoption of Digital Services.
Increased Efficiency.
Reduction of Errors.
Increased Satisfaction.

Our HCD teams are comprised of: User Researchers: trained in human factors

human-computer interaction, and cognitive psychology.
Interaction Designers: skilled in information architecture and  the development of complex user experience (UX) designs and user flows.

Content Strategists: experts in content modeling

taxonomy, metadata strategies, and plain-language content development.
Human-Centered Design Process.
By looking at your agency’s services in a holistic manner, we examine the end-to-end experience from the perspective of the humans involved.
This includes the channels they touch (websites, applications, PDFs, Word documents, phone calls, emails, and more).

Our Human-Centered Design (HCD) process uncovers unrealized and unmet needs

and provides a blueprint to operationalize service improvements and organize the people, infrastructure, processes, and technology needed to deliver a streamlined, more automated processes.

Immersive Research Gain an understanding of stakeholder vision and goals

then dive deeply into end user research–ethnographic studies, contextual inquiries, structured observation, and user interviews.
Personas Compile insights into personas that can be used to share the core user groups and how they think, process information, and make decisions.
Journey Maps Sketch the process and touchpoints that each persona faces during the end-to-end process, identifying interactions,  sentiments, key pain points and opportunities for improvement.
Service Blueprints Diagram the connection between human activities and the supporting systems and technology that drive their processes.

Experience Design Solutions From user research findings

generate fresh ideas to improve the experience.  Create user experience (UX) designs that meet user needs, and test for usability with users, iteratively driving toward solutions that can be implemented.

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